Creativity Top 5 back in action

After a 4 month and 1 day hibernation, Creativity’s Top five is back on the scene.  This is exciting news for anyone interested in watching really good work.  Personally, I sometimes find it hard to keep on top of Creativity’s daily email, but with the ability to check in the Top 5 weekly report, I don’t feel as though I’ve completely missed out.  For those of you who are unfamiliar with the Top 5 or even Creativity… It is basically the ultimate, most current resource for ads, websites, apps, design (both graphic and industrial), and pretty much anything else that would involve something Adobe related.  (I chose to stereotype the creative world with the word Adobe because of a recent discussion I had with my roommate about CS5 as well as Apple and Adobe’s current feud.)

Getting back to the Top 5 this week’s was not overwhelmingly impressive, but I will say that what really captured my attention was PIXELS, written and directed by Patrick Jean. This short is about 8bit pixel creatures invading NYC.  It is very cool and made me wish that I had some sort of experience working in 3D.

PIXELS

About 60 seconds into the video i noticed that I had a strangely familiar feeling coming on.  Obviously, I have never seen anything like it in real life, but then on second thought maybe I have… and I bet you have to.  What this video looks like, is a massive amount of Legos pieced together and dropped into the city.  And then as anyone knows who has ever tried to share or build Legos cooperatively with someone else, your blood eventually begins to boil and the inevitable temper tantrum erupts, and all of a sudden its like fireworks on the 4th of July.  People smashing shit all over the place with no regard for any of the work that you or they have just spent the past few hours creating.  Maybe if someone were to film two siblings (probably the key word there) sharing Legos you might get a video just as cool as Patrick Jean’s.

SU alum Adam Larson = Sick Design Skills, Great Advice

Yesterday was Wednesday, which means VisCom Symposium 101, a mandatory zero credit class that most students use for catching up on sleep or just skipping all together despite the use of advanced attendance taking technology aka: passing around a clipboard and pencil.  Anyway, our most recent speaker, Adam Larson, had everyone’s attention from the moment he began.  I suppose the immediate references to SoCo and Jack Daniels is a good way to get the attention of 100 college students craving a midweek binge (shout out to Flip Night at Feagan’s), but work like this doesn’t hurt either… (Seriously, if you consider yourself a designer and you don’t click this link, shame on you!!)

Adam+Company

Seriously, this guy was amazing.  His skills as a designer and illustrator are unmatched and his client list would put any self respecting agency to shame.  I could go on for days and days about how much I love his style of work, but to be honest I got more out of what Adam had to say than what he had to show.

If your not learning anything, it’s time to go somewhere else.

If i could sum up Adam’s presentation with one quote this would be the one.  It’s such a simple idea that has taken Adam so far.  Adam graduated from SU in 96 with a BFA in Illustration and since has worked in just about every area of advertising, marketing, packaging, graphic design and web design.  My point, if you want to have a client list ranging from Bob Dylan to Absolute Vodka your education should only begin at the college level.  I know thats not anything new, or a big discovery.  In fact, its probably one of the most common pieces of advice ever dished out.  However, when your standing at a podium with a mesmerizing portfolio illuminated above your head like the halo of a messenger sent from the promise land of design, its almost impossible to pass along simple ideas and not have them seem like profound revelations.

Basically… thanks Adam.  Keep on killin’ it.

“Graffiti willies and hoohoos”

Yesterday I was checking out Creativity-Online and I came across a screen shot for a commercial that stood out like a sore thumb, or better yet… a boner in sweatpants.  To describe it as best I can without dwelling on the details, it was a comically rendered, marker drawn penis complete with two testicular legs and a “go get ‘em” attitude.  With absolutely no hesitation, I clicked the video link and the minute long saga began.  It was a classic story line of boy meets girl, boy looses girl, boy gets girl back.  The dilemma… Willie didn’t have a “Jimmy”.  Like a quarterback with no lineman or the president without his secret service, there was no protection… he was screwed (not literally though, well at least not until the end).

This “Aides” awareness commercial (yes, I did spell that correctly, its French) immediately connected with me on so many levels.  First there was the holy shit moment, did I really just see an animated “johnson” chasing hand drawn “hoohoos” around a public restroom.  Yes I did… and it was awesome.  Then there was the instantaneous need to show anyone close by.  Unfortunately I was alone, but able to get it sent out pretty quickly though some emails to friends.  (I guess that reaction explains why it was ranked number on on today’s viral video charts.)  Thirdly, it reminded me of the ending to “Superbad” with the most outrageous penis drawings ever captured on film, let alone injected into the minds of innocent bystanders just trying to watch a nice wholesome family movie.  Well, maybe it wasn’t that horrible, but either way the shock and hilariousness of the cock drawings in “Superbad” have been out done a thousand time over by this Aides awareness effort.

So, what have I learned from this commercial… sex sells, but an animated orgy of “willies” and “hoohoos” will get viral faster than swine flu.

From the perspective of an advertising student this commercial leaves me with a few comments and questions.  First off, this must have taken some balls to pitch this idea to the client, and yes the pun was definitely intended.  Then again, the spot was made by TBWA Paris, so maybe the shock value I associated with this commercial is just a product of a different culture.  Meaning, I know that there is an entirely different tolerence for sex in European media as opposed to in the US.  To go along with that, I’m curious to know if this spot was meant to air on television or if it was just web only?  Also, I wasn’t able to find much info about the spot itself or the client, Aides, which is a shame because after seeing this video I was really interested in learning more.  From an art direction standpoint, this commercial is amazing.  It’s an incredibly simple idea, executed in such an interesting fashion.  I’m not surprised of its immediate success.  Does anyone know if that was animated frame by frame Disney style, or with a more tech approach?

I’d be curious to hear anyone else’s comments about the commercial, and whether you found it brilliant or horrifying or somewhere in between.

1st Post (blah blah blah)

I apologize in advance for writing this post, but its something I have to get out of my system.  And if for some reason you are still reading then its not my fault that you ignored my warning sign (lame title) and the opening statement.  Officially, you have been forewarned.  Open up… here comes a big old serving of cliche’.

Welcome to my blog!!  If you ever come back and check it out again, there are a couple different things you can expect to see:  posts about things I’ve seen on Creativity or AdAge or even work some cool stuff from Techcrunch in there.  I follow these sites pretty religiously.  If creativeness was a drug, i’d be Scarface, addicted to good ideas like Tiger Woods is to sex.  (Its feels weird to say that, but it seems like a timely simile).  Sometimes things may get off topic though.  For instance, if one morning I have a bowl of Captain Crunch and tastes like symphony of sugar, and childhood memories I might feel compelled to share.  Basically, keep checking back in you won’t be disappointed.

Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Follow

Get every new post delivered to your Inbox.